Aug 21 2008 2:32 pm, Tom Hewson
5th October will see over 30 bands taking to 17 different stages alongside
Sony Ericsson’s ‘Run To The Beat’ will transform London into a music-sporting frenzy as bands like Channel 4’s ‘Road To V’ finalists Imperial Leisure and Birmingham’s Mr Derry perform for 12,000 runners.
Each band will be scientifically positioned along the route with the aim of inspiring runners to achieve personal best times. The tempo of music has been specifically selected by Brunel University Academic, Dr Costas Karageorghis, who has spent 20 years researching the link between sport and music.
Says the good doctor, “We have been examining the demographic profile of athletes very carefully to ensure the selection of live music acts span age groups and genders to provide motivational music that will inspire runners as well as spectators”.
Sounds like a load of bobbins to us, but you never know.
The event is sold-out but it is still possible for people to get involved by running for charity such as official charity partner, Leukaemia Research. To find out more and to listen to the bands who have signed up, visit www.runtothebeat.co.uk.
